The Tea Pot is a US-based company that imports only the highest quality, organic teas from China. Their distinctive trade is the high standard procedures they take to ensure only the finest leaves are selected for their product.
The client wanted a brand that represented both their personality and the product’s roots. When doing the brand discovery journey, we learned that the hippie movement heavily influenced both owners in their youth, so we decided to create a unique style that combined 60 psychedelic graphics with Chinese hand-drawn calligraphic art. The result is a brand identity defined by organic shapes with a powerful distinctive personality.
To top the branding, we decided to go for an unconventional placement for the label and created a unique pattern with bold, bright colors that ensure the packaging stands out when placed on the shelf.
