Beep is an All-In-One centralized SaaS solutions platform that adapts to the every need if it’s users with a customizable, intuitive approach.
For this project we de used to create a visual identity that was both bold and simple, inspired by the company’s approach to interactive design and user accessibility.
For the logotype, we created a custom font inspired by 8bit design with a clean and slick approach that is not to serious yet conveys a sense of technology and innovation.
For the brand’s visual identity, we wanted to create a product that stood out with a very high-impact, oversaturated color palette that forced users to pay attention. The concept behind it was “Go Loud or Go Home.” In the end, we chose a combination of neon green and solid blue that makes for a strong statement while maintaining an appropriate aesthetic for its market and niche.
Because of how loud the identity was, we decided to combine it with a visual support system that was very minimalistic, taking into account that their platform required for busy and saturated UI. In this case, we chose to use the primary colors as a value statement for our advertising (making it loud and strong), yet keeping them only as a highlights and hierarchical elements for the overall interface.
