CARADURA has a concept that looks to combine the best parts of an Artisanal Bakery, a Creative Coffee Shop, and a Speakeasy. With a simple but thorough menu, the brand wanted to stand out by creating a character design that reflected the personality of both the elegance of their drinks and the strength of their brews.
Taking this into account, we created a brand identity that plays around with a character in different positions and a visual system supported by hands that we could use to reinforce the in-store communication, making it more intuitive and aiding the accessibility of their messaging.