The Concept.

CARADURA has a concept that looks to combine the best parts of an Artisanal Bakery, a Creative Coffee Shop, and a Speakeasy. With a simple but thorough menu, the brand wanted to stand out by creating a character design that reflected the personality of both the elegance of their drinks and the strength of their brews.

Taking this into account, we created a brand identity that plays around with a character in different positions and a visual system supported by hands that we could use to reinforce the in-store communication, making it more intuitive and aiding the accessibility of their messaging.

The Work.

• BRAND IDENTITY DESIGN AND CONCEPT.
• PERSONALIZED MASCOT.
• COMMUNICATION STRAEGY.
• PACKAGING DESIGN.

The Logo.

The Brand.

The brand was created with a high-impact visual-heavy identity starting with a Sans-serif Display All-Caps font in a maximalist style that creates a strong and distinctive personality. 

To generate contrast, the main font is a modern and light Grotesk Sans-serif type that adds a contemporary and stylish finish to the designs, supporting visual readability and balancing the overall weight of the compositions.

On another hand, the color palette shows a retro-inspired color palette with a high-vibrance twist that makes the overall look and feel more current.

Finally, the visual system is supported by a set of custom-illustrated hands that help as an optical support to the in-store signage and digital communication.