COPA is a Padel Tennis brand founded by the descendants of Enrique Corcuera, the man who invented the sport in 1969. To commemorate the 55th anniversary of its foundation, the owners sought us out to create their first-ever professional padel model.
For the design, we decided to draw inspiration from the 1965 Mexican Olympics, which happened just a few years prior and became a staple in Mexican sports history, as in the graphic design with its iconic logotype designed by Lance Wyman. With this in mind, we created a refreshed, modernized version of the texture using COPA’s logo as the center of the pattern and utilizing a bright gradient against a dark gray background to generate a strong contrast that makes the overall composition stand out.
The result is an iconic and creative reinterpretation of a modern classic with a strong personality that resonates in the visual spectrum of high-performance sports.
