Corazón De Tinto is a Wine Bar in the heart of Colonia Juárez, one of the hottest zones in Mexico City. When the client approached us to design both the identity and the bar itself, we set to do a benchmark to identify a possible overlooked niche within the market that could make the place and branding stand out and attract potential customers.

As we observed, most wine bars in Mexico chose a quintessential aesthetic, aiming for a “grandeur” look and feel. For this reason, we decided to inspire the design in the relaxed, rustic feel that you get when visiting a countryside winery.

For this, we set ourselves to the task of designing a bar using simple, untreated materials as wood and plants, playing with the lighting to create textures that gave the space a slick countryside feel.

For the visual identity, we created a hand drawn typeface and icon that feels rough yet classy.

• BRAND IDENTITY DESIGN AND CONCEPT.

• INTERIOR DESIGN.

• PACKAGING DESIGN.

• COMMUNICATION AND CORPORATE IDENTITY.

• MARKETING STRATEGY.

• Successful launch strategy and brand positioning; identifying an overlooked area of opportunity within the wine bar market in Mexico City.
• “Wine Discovery”, first of its kind monthly subscription wine experience in Mexico to learn and comment uncommon wines with experts from all the country, achieving to sell out every single month.
• “Wine & Jazz”, weekly event that aspired to “pair” our selection of wines with classic jazz, each night the selection would be explained and played live in the bar and increased sales over 100% each night.

National & International articles about Mananá World Deli.