The Concept.

Lurra Advisors is a family-owned consulting firm specializing in real estate investments for large corporations. When we first met, they told us they were looking for an identity that represented the professional approach, commitment, and combined years of experience of their team.

We decided to explore a visual system inspired by Swiss-style design to create an elegant and subtle identity with a slim trace that communicated a sense of antiquity and expertise to their target audience.

Combined with a high-contrast, traditionally blue and gold color palette, the end result is a branding that feels classic without seeming old or outdated, with a timeless style and a strong personality.

The Work.

• BRANDING AND CONCEPT.
• COMMUNICATION AND CORPORATE IDENTITY.
• POSITIONING STRATEGY.

The Isotype.

The Logotype.

The Brand.

For the branding, we decided to create an isotype to create storytelling value for the company. We combined the initials of their name, the image of a compass, and a globe, representing the brand’s commitment to guiding and steering their clients into seeking “true north” with their financial decisions.

For the visual system, we chose a classic and strong color palette with deep blues and shades of mustard to represent gold, combined with a Serif font that gives the identity a traditional and elegant look and a very modern Sans Serif that disrupts the visual monotony and modernizes the overall composition.