Brand development and product design for professional skateboarding company located in Mexico City. For this project we created unique and beautiful illustrations that recreated the spirit of the “Nahual” (Mexican mage that transforms into different animals).
The idea behind the concept for the brand was creating modern illustrations with a strong esthetic design that evokes the traditions of Mexican culture and worldview.
To make the boards stand out from its competitors we chose to add a laser engraving to the designs creating a distinctive product with a very strong visual identity.
