The Concept.

Full brand development for artisanal jams, jellies and preserves company based in Mexico City. The concept for the design was a combination of the traditional identity of the recipes, which come from the owners great grandmother with a modern twist that makes the labels stand out in the shelf and talk to a contemporary audience.

* The project is still in the development phase, currently we are working on the e-commerce, product shots and final labels are being printed.

The Work.

• BRAND IDENTITY DESIGN AND CONCEPT.
• PACKAGING DESIGN.
• COMMUNICATION STRATEGY.

Logotype.

Isotype.

Imagotype.

The Labels.